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Pinkycherry
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public-relations

Generates journalist pitches, media lists, and newsjacking angles for earned media coverage.

Updated Aug 2, 2026
Search Tags:#press release#media outreach#public relations#earned media#newsjacking#haro#journalist pitching
One-click install
npx skills add https://github.com/Pinkycherry/newbusinessideas3 --skill public-relations-pinkycherry
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/Pinkycherry/newbusinessideas3/tree/main/.claude/skills/public-relations
Command: npx skills add https://github.com/Pinkycherry/newbusinessideas3 --skill public-relations-pinkycherry

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage requires knowing which journalists to contact, what angle to pitch, and how to respond to press requests quickly — most teams either spam generic pitches or skip earned media entirely. ## Core Features & Use Cases - Proactive Pitching: Build a scored media list of 20–40 journalists and draft pitches using six proven templates (data story, exclusive, op-ed, customer story, trend piece, newsjack). - Reactive Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, and generate pitch angles within the story's effective window. - Inbound Press Requests: Triage HARO/Connectively, Qwoted, and Featured queries with a daily workflow and a sub-200-word response template optimized for getting quoted. - Use Case: A SaaS founder wants coverage of a new industry report. The skill scores the story, drafts a data-driven pitch under 150 words, and identifies tier-1 journalists at TechCrunch and relevant newsletters to contact. ## Quick Start Help me find journalists who cover AI developer tools and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Build a list of 20–40 journalists who cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words using a template like data story or exclusive. Reference their recent articles and include a clear news hook, proof, and specific ask.

What is newsjacking and how do I do it?▼

Newsjacking is injecting your expert perspective into a trending story within its effective window, typically 4–48 hours. Detect stories via Google News RSS or Hacker News, score them with a newsworthiness rubric, generate 2–3 angles, and pitch journalists covering that beat.

How do I respond to HARO or Qwoted journalist requests?▼

Triage daily digests by keeping only requests where you have direct experience, then respond within 6 hours using a sub-200-word template: one-sentence credential, two-sentence answer, a specific quotable example, and pre-written attribution. Track outcomes in a spreadsheet.

When should I skip PR and media outreach?▼

Skip PR when you are pre-launch with no real story, cannot sustain pitching for 4–6 weeks, or lack a clear ICP. Also never newsjack tragedies, politically charged stories, or topics outside your genuine expertise.

What should a startup press page include?▼

A press page should include a one-paragraph company description, founder bios with high-res headshots, a logo pack, product screenshots, recent coverage, key company facts, and a direct press contact email. Add a promise to respond within 24 hours and honor it.

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