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samuelgabrielsikorjak-sys
samuelgabrielsikorjak-sysCOMMUNITY
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public-relations

Guides earned media workflows including journalist pitching, newsjacking, press requests, and podcast prep.

Updated Jul 23, 2026
Search Tags:#press release#media outreach#public relations#earned media#newsjacking#journalist pitching#podcast prep
One-click install
npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill public-relations-samuelgabrielsikorjak-sys
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/samuelgabrielsikorjak-sys/techscope-website/tree/main/.claude/skills/marketingskills-main/skills/public-relations
Command: npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill public-relations-samuelgabrielsikorjak-sys

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is hard when you don't know which journalists to pitch, what story angle fits your moment, or how to respond to press requests before the window closes. This Skill provides structured workflows for earned media so founders and marketers can land coverage without a PR agency. ## Core Features & Use Cases - Proactive Pitching: Build a scored media list of 20-40 journalists, use six pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack), and follow embargo and follow-up etiquette. - Reactive Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, and draft angles within the 4-48 hour window. - Inbound Press Requests: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries with a sub-200-word response template optimized for quotability. - Story Angles & Podcast Prep: Frame stories as Founding Story, David vs Goliath, or Have an Enemy, and build podcast guest briefs from RSS feeds and host research. - Use Case: A two-person SaaS competing with Notion has no funding news. The Skill routes to the David vs Goliath angle, helps draft a pitch naming the one thing they beat the incumbent at, and identifies tier-1 journalists covering the beat. ## Quick Start Ask the assistant to help you find journalists who cover your product category and draft a pitch for your latest milestone.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Build a list of 20-40 journalists who cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words with a specific subject line. Reference their recent articles, lead with the story rather than your product, and include data, a quote, and a clear ask.

How do I get press coverage with no news or funding announcement?▼

Fit your situation to one of three story angles: Founding Story (build in public with real numbers), David vs Goliath (own your small size against an incumbent), or Have an Enemy (attack a broken system, never a named competitor). You can also turn proprietary data into a benchmark data story.

What is newsjacking and when does it work?▼

Newsjacking means injecting your point of view into a trending story in your category, such as new regulations, industry reports, or competitor news. It works within a 4-48 hour window when you have genuine expertise or data, and should be skipped for tragedies or stories outside your domain.

Which platforms replace HARO for responding to journalist requests?▼

Connectively (formerly HARO), Qwoted, Featured, and Help A B2B Writer are the main press request platforms, plus the #JournoRequest hashtag on X. Respond within the first 6 hours with a specific credential, a quotable example with real numbers, and pre-written attribution.

When should a startup skip PR entirely?▼

Skip PR when you are pre-launch with no story beyond existing, when no one can sustain pitching for 4-6 weeks, or when you lack a clear ICP. Earned media rarely drives direct conversions; it compounds through backlinks, journalist relationships, and AI citation surface.

How do I prepare for a podcast guest appearance?▼

Research the show's RSS feed for recent episode threads, review the hosts' backgrounds, and map your stories onto the show's recurring themes. Prepare 2-3 concrete stories with real numbers, since transcripts get cited by AI assistants for years after the episode airs.

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