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TiagoDanin
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public-relations

Guides earned media workflows including journalist pitching, newsjacking, press requests, and podcast prep.

1|Updated Feb 1, 2025
Search Tags:#press release#media outreach#public relations#earned media#newsjacking#journalist pitching#podcast prep
One-click install
npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill public-relations-tiagodanin
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/TiagoDanin/TiagoDanin.github.io/tree/main/.claude/skills/seo/public-relations
Command: npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill public-relations-tiagodanin

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage for a software product is hard: founders pitch the wrong journalists, write bloated pitches, miss newsjacking windows, and waste hours on low-quality press-request platforms. This Skill provides structured workflows for earned media so pitches are targeted, timely, and quotable. ## Core Features & Use Cases - Proactive journalist pitching: Build a scored media list of 20-40 journalists, use six pitch templates (data story, exclusive, op-ed, customer story, trend, newsjack), and follow embargo and follow-up etiquette. - Reactive newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a weighted newsworthiness rubric, and draft angles within the effective time window. - Inbound press requests: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries with a sub-200-word response template optimized for being quoted. - Podcast guest prep: Research a show's RSS feed, episodes, and hosts to produce a prep brief mapping your stories onto the show's recurring threads. - Use Case: A founder sees a breaking AI regulation story, runs the newsjacking scoring rubric, drafts a data-backed angle, and sends a 150-word pitch to three journalists who cover the beat — all within two hours. ## Quick Start Help me find journalists who cover developer tools and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Build a list of 20-40 journalists who actually cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words with a clear news hook. Reference their recent articles and use a specific subject line under 50 characters.

How do I respond to HARO or Qwoted journalist requests?▼

Respond within the first 6 hours with a message under 200 words: one-sentence credential, a two-sentence answer, a specific quotable example with real numbers, and pre-written attribution. Only answer requests where you have direct experience or data.

What is newsjacking and when does it work?▼

Newsjacking means injecting your point of view into a trending story in your category. It works when you have genuine expertise or proprietary data and can pitch within the window — 4-12 hours for breaking tech news. Never newsjack tragedies or politically charged stories.

How do I prepare for a podcast guest appearance?▼

Research the show's RSS feed and recent episodes to identify recurring threads, profile the hosts, and map your stories onto what the show cares about now. Prepare concrete stories with real numbers, since transcripts get cited by AI assistants for years.

When should a startup skip PR entirely?▼

Skip PR if you are pre-launch with no story beyond existing, if no one can sustain pitching for 4-6 weeks, or if you lack a clear ICP. Earned media rarely drives direct conversions; it builds backlinks, brand legitimacy, and AI-citation surface.

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