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public-relations

Guides earned media workflows including journalist pitching, newsjacking, and press request responses.

Updated Jul 14, 2026
Search Tags:#press release#public relations#earned media#newsjacking#haro#journalist pitching#media list
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill public-relations-usmangurowa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/public-relations
Command: npx skills add https://github.com/usmangurowa/sifter --skill public-relations-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage for a software product is hard: founders don't know which journalists to pitch, how to write a pitch that gets opened, or how to respond to press requests fast enough. This Skill provides structured workflows for earned media so you can run PR without hiring an agency. ## Core Features & Use Cases - Proactive journalist pitching: Build a scored media list of 20-40 journalists, use six proven pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack), and follow subject-line and follow-up rules that get responses. - Reactive newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, generate angles, and pitch within the 4-48 hour window. - Inbound press requests: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries daily and respond with quotable, sub-200-word answers. - Use Case: A SaaS founder wants coverage of a new funding round. The Skill helps identify tier-1 outlets (TechCrunch, VentureBeat), score journalist fit, draft an embargoed exclusive pitch under 150 words, and set up a press page with a media kit. ## Quick Start Help me build a media list and draft a pitch for our product launch to journalists who cover developer tools.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Build a list of 20-40 journalists who cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words with a specific news hook. Reference their recent articles, include data or a named customer, and make one clear ask such as an interview or embargo.

How do I respond to HARO or Qwoted journalist requests?▼

Filter daily digests to only requests matching your direct expertise, then reply within 6 hours with a response under 200 words. Include a one-sentence credential, a specific quotable example or data point, and pre-written attribution with your name, title, and company.

What is newsjacking and when should I use it?▼

Newsjacking is injecting your expert perspective into a trending news story to earn coverage. Use it when a story in your category is under 24-48 hours old, you have genuine data or expertise to add, and your angle is not simply promoting your product.

What should a startup press page include?▼

A press page should include a one-paragraph company description, founder bios with high-res headshots, a logo pack in SVG and PNG, product screenshots, recent coverage, founding date and funding details, and a direct press contact email. Avoid contact forms since journalists prefer email.

When is PR not worth doing for a startup?▼

Skip PR when you are pre-launch with no real story beyond existing, when no one on the team can sustain pitching for 4-6 weeks, or when you lack a clear ICP. Earned media multiplies existing distribution rather than replacing it.

How long should a press pitch email be?▼

Keep pitches under 150 words with a subject line under 50 characters. Structure it as one line of context, the story in one sentence, why it matters to their readers, proof such as data or a customer, and a clear ask.

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