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Yvesdefaria
YvesdefariaCOMMUNITY
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public-relations

Guides earned media workflows including journalist pitching, newsjacking, press requests, and podcast prep.

Updated Aug 3, 2026
Search Tags:#media outreach#public relations#earned media#press coverage#newsjacking#journalist pitching#podcast prep
One-click install
npx skills add https://github.com/Yvesdefaria/GymLab --skill public-relations-yvesdefaria
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/Yvesdefaria/GymLab/tree/main/.opencode/skills/marketingskills/skills/public-relations
Command: npx skills add https://github.com/Yvesdefaria/GymLab --skill public-relations-yvesdefaria

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is hard when you don't know which journalists to pitch, what story angle fits your moment, or how to respond to press requests quickly. This Skill provides structured workflows for earned media so founders and marketers can land coverage without a PR agency. ## Core Features & Use Cases - Proactive Pitching: Build a scored media list of 20-40 journalists and use six proven pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack response). - Reactive Newsjacking: Detect trending stories via RSS/Hacker News/Reddit, score them with a newsworthiness rubric, and draft angles within the story's effective window. - Inbound Press Requests: Triage HARO/Connectively, Qwoted, and Featured queries with a response template optimized for getting quoted. - Use Case: A two-person SaaS competing against Notion with no funding news uses the story-angles reference to frame a David vs Goliath pitch, builds a tiered media list, and sends personalized pitches under 150 words. ## Quick Start Help me find journalists who cover developer tools and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch journalists and get press coverage for my startup?▼

Build a list of 20-40 journalists who actually cover your beat, score them on beat match, reach, engagement, and recency, then send personalized pitches under 150 words. Lead with a specific stat or news hook, reference their recent articles, and make one clear ask such as an interview or embargo.

How do I get press with no news or funding announcement?▼

Fit your situation to one of three story angles: Founding Story (build in public with real numbers), David vs Goliath (own your size against an incumbent), or Have an Enemy (attack a broken system, never a named competitor). Alternatively, turn proprietary data into a citable data story.

What is newsjacking and when does it work?▼

Newsjacking means injecting your point of view into a trending story in your category, such as new regulations, industry reports, or competitor news. It works when you have genuine expertise or data, the story is under 24-48 hours old, and your angle is not simply promoting your product.

Which platforms connect journalists with expert sources?▼

The main press request platforms are Connectively (formerly HARO), Qwoted, Featured, Help A B2B Writer, SourceBottle, Terkel, and the #JournoRequest hashtag on X. Respond within the first 6 hours with a specific, quotable answer under 200 words for the best selection odds.

When should I skip PR and focus on other channels?▼

Skip PR when you are pre-launch with no real story, when no one on the team can sustain pitching for 4-6 weeks, or when you lack a clear ICP. Earned media rarely drives direct conversions; it compounds through backlinks, authority, and AI-citation surface instead.

How do I prepare for a podcast guest appearance?▼

Research the show's RSS feed, recent episodes, and host backgrounds, then map your stories onto the show's recurring threads. Prepare 2-3 concrete stories with real numbers, since transcripts get cited by AI assistants and compound your visibility for years.

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