pymc-marketing-mmm-clv

Official

Incorporate Bayesian marketing analytics into your strategies

AuthorAradotso
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill simplifies complex marketing analytics by leveraging Bayesian techniques for Media Mix Modeling (MMM), Customer Lifetime Value (CLV), and BTYD models.

Core Features & Use Cases

  • Media Mix Modeling: Quantify marketing channel impact on business outcomes.
  • Customer Lifetime Value: Predict customer value over time.
  • Use Case: Use the Skill to optimize your marketing budget by understanding which channels drive the most return on ad spend.

Quick Start

Run the media mix model using the pymc-marketing-mmm-clv skill on your marketing data.

Dependency Matrix

Required Modules

pymc3

Components

scripts

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: pymc-marketing-mmm-clv
Download link: https://github.com/Aradotso/marketing-skills/archive/main.zip#pymc-marketing-mmm-clv

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
View Source Repository

Agent Skills Search Helper

Install a tiny helper to your Agent, search and equip skill from 620,000+ vetted skills library on demand.