pymc-marketing-mmm-clv
OfficialIncorporate Bayesian marketing analytics into your strategies
Marketing & Sales#marketing analytics#budget optimization#Media Mix Modeling#Customer Lifetime Value#Bayesian analytics
AuthorAradotso
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill simplifies complex marketing analytics by leveraging Bayesian techniques for Media Mix Modeling (MMM), Customer Lifetime Value (CLV), and BTYD models.
Core Features & Use Cases
- Media Mix Modeling: Quantify marketing channel impact on business outcomes.
- Customer Lifetime Value: Predict customer value over time.
- Use Case: Use the Skill to optimize your marketing budget by understanding which channels drive the most return on ad spend.
Quick Start
Run the media mix model using the pymc-marketing-mmm-clv skill on your marketing data.
Dependency Matrix
Required Modules
pymc3
Components
scripts
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: pymc-marketing-mmm-clv Download link: https://github.com/Aradotso/marketing-skills/archive/main.zip#pymc-marketing-mmm-clv Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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