What problem does it solve? Short-form videos live or die in the first three seconds, yet creators often open with greetings, logos, or vague suspense that cause immediate drop-off. This Skill provides authoritative decision criteria for designing opening hooks that retain viewers and closing mechanisms that drive completion and replays. ## Core Features & Use Cases - Three-Layer Hook Design: Aligns visual first-frame, spoken line (5-10 characters within 2 seconds), and on-screen text (3-7 characters) so the hook works even on mute. - Hook Archetype Selection: Provides 12 prototypes (Prophet, Experimenter, Contrarian, Cost Confession, etc.) with selection guidance, requiring 6-10 candidate hooks across at least 3 archetypes per topic. - Retention Spine & Closing: Structures videos as hook, escalation, payoff, and single-CTA closing, with loop endings, closed-loop endings, and anti-pattern checklists. - Use Case: Given a coffee gear review topic, produce 8 hook candidates with spoken line, first frame, and on-screen text for each, then pick 2-3 to test by three-second retention. ## Quick Start Ask the AI to generate 8 hook candidates across different archetypes for your video topic, each with a spoken line, first-frame visual, and on-screen text.
