referral-program

To design a referral program, define the incentive structures and trigger moments based on your LTV and CAC. This Skill guides you through creating program structures, including double-sided reward models, to optimize customer acquisition for both B2B and B2C contexts.

A double-sided referral program offers incentives to both the referrer and the referred user. It is highly effective for B2C SaaS products to drive viral marketing and improve conversion rates when you want to incentivize sharing and sign-ups simultaneously.

You can integrate affiliate marketing programs with Stripe using compatible tools like Rewardful and Tolt. This Skill covers the implementation requirements for connecting your incentive structures and tracking performance directly within your existing payment processing stack.

Yes, this approach supports both B2B and B2C customer acquisition. The Skill helps you tailor recruitment strategies and incentive design to fit your specific context, ensuring the referral program aligns with your business model and growth hacking goals.

To optimize referral program performance, measure referral and conversion rates against your program design. This Skill provides specific strategies to improve these metrics, allowing you to adjust incentive models and trigger moments for better growth hacking results.