What problem does it solve?
This Skill removes the friction of designing, launching, and optimizing referral and affiliate programs so organizations can systematically convert customers and partners into predictable, measurable acquisition channels.
Core Features & Use Cases
- Program design & incentives: Guidance on double-sided, single-sided, tiered, and affiliate commission structures with incentive sizing frameworks and example calculations.
- Viral loop modeling & measurement: Viral coefficient calculations, referral rate benchmarks, conversion metrics, and ROI formulas to forecast and evaluate program impact.
- Execution & launch: Recommendations for in-product sharing mechanics, landing page and email templates, platform selection, fraud prevention rules, and a step-by-step launch checklist.
- Use Case: Create a double-sided referral program for a B2B SaaS, size rewards based on LTV and margin, select a tracking tool, and plan a 30-day launch and optimization roadmap.
Quick Start
Help me design a double-sided referral program for a B2B SaaS with LTV $1,200, gross margin 70%, and target CAC $200 including incentive sizing, sharing mechanics, and a launch checklist.