referral-program

A viral growth loop drives user acquisition by turning new users into advocates who invite others. This Skill designs those loops, calculating your viral coefficient and building incentive frameworks to sustain word-of-mouth marketing.

To design a referral program, choose between one-sided, two-sided, or tiered incentive structures. This Skill helps you select the best rewards for both referrer and referred friend, optimizing for sustainable network effects.

You calculate the viral coefficient using K-factor and cycle time metrics. This Skill provides the framework to measure and optimize these metrics, ensuring your viral marketing campaigns achieve positive growth loops.

The best channels to implement a referral program include email, social media, and in-app prompts. This Skill helps you design channel strategies and landing page templates to effectively communicate your incentive programs to users.

Use a two-sided referral program when you need to incentivize both the referrer and the referred friend to maximize conversion. This Skill provides framework designs to compare one-sided, two-sided, and tiered incentive structures.

Yes, this referral program design process works for in-app prompts. The Skill provides implementation checklists and channel strategies covering in-app prompts, email, and social media to effectively deploy your growth loops.