referral-program

Design a referral program by defining trigger moments, share mechanisms, conversion flows, and incentive structures, focusing on double-sided rewards to drive customer acquisition and viral marketing.

The difference between a referral and affiliate program lies in the audience: referral programs incentivize existing customers to share with peers, while affiliate programs reward partners for broader customer acquisition.

Set up double-sided incentives by structuring rewards that simultaneously benefit the referring customer and the new conversion, ensuring the program design motivates both parties to complete the referral loop.

Launch and measure a viral marketing campaign by applying structured deployment steps, integrating tracking tools, and continuously optimizing the referral loop's conversion flow and incentive structures.

Use an affiliate program instead of a referral program when your customer acquisition strategy targets external partners for scalable traffic generation rather than leveraging existing customers for viral marketing.