What problem does it solve?
It solves the problem of turning existing customers or partners into a reliable growth channel through structured referrals or affiliate promotions.
Core Features & Use Cases
- Referral vs. Affiliate Strategy: Choose between customer referral programs and third-party affiliate/ambassador programs based on who is promoting.
- Program Design & Incentives: Define the referral loop (trigger moment → share → convert → reward), select incentive structure (single-sided, double-sided, tiered), and recommend appropriate mechanics for the product’s value exchange.
- Optimization & Measurement: Diagnose low participation and low conversion, run A/B tests (messaging, placement, timing, incentives), and track program health and business impact metrics.
Use case examples:
- A SaaS team wants to increase word-of-mouth by sending an in-app referral prompt after an onboarding “aha” moment.
- A course platform wants creators and influencers to promote content using commissions and tracking via affiliate links.
Quick Start
Ask: "Design a referral or affiliate program for my business, including the referral loop, incentive structure, launch checklist, and the key metrics we should track."