What problem does it solve? It helps marketers and founders design, launch, and optimize referral and affiliate programs that turn existing customers and partners into acquisition channels, replacing guesswork with structured frameworks. ## Core Features & Use Cases - Program Design: Distinguishes referral vs. affiliate models and builds the full referral loop (trigger moment, share mechanism, conversion flow, reward structure) with single-sided, double-sided, and tiered incentive options. - Optimization & Measurement: Diagnoses low participation or conversion, provides A/B test ideas, and defines key metrics like viral coefficient (K-factor), referral rate, and referral CAC vs. other channels. - Use Case: A SaaS company with 1,000 customers at $49/month wants word-of-mouth growth. The skill recommends a double-sided incentive (free month for both parties), in-product sharing prompts at satisfaction moments, a launch checklist, and tools like Rewardful or Tolt. ## Quick Start Ask the agent to design a referral program for your product, including incentive structure, trigger moments, and launch checklist.
