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referrals

Design, optimize, and measure customer referral and affiliate growth programs.

Updated May 28, 2026
Search Tags:#customer acquisition#growth marketing#word of mouth#viral growth#incentive design#referral programs#affiliate programs
One-click install
npx skills add https://github.com/marcosbatallas99/Marketing --skill referrals-marcosbatallas99
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: referrals
Source: https://github.com/marcosbatallas99/Marketing/tree/main/skills/referrals
Command: npx skills add https://github.com/marcosbatallas99/Marketing --skill referrals-marcosbatallas99

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill eliminates the guesswork of building customer referral, affiliate, and word-of-mouth growth programs, which are high-trust, low-cost customer acquisition channels that many marketing teams struggle to design, launch, and optimize effectively.

Core Features & Use Cases

  • Program Type Differentiation: Clearly distinguish between customer referral programs (for existing customers recommending to their personal networks) and affiliate programs (for influencers, creators, and bloggers promoting to their audiences) to match your business model, customer LTV, and target audience.
  • Full Program Design Framework: Build end-to-end referral loops with optimized trigger moments (e.g., post-onboarding, post-milestone, post-support interaction), share mechanisms, and incentive structures (single-sided, double-sided, tiered rewards) tailored to your product and budget.
  • Optimization & Measurement: Diagnose common issues like low participation or low conversion, run targeted A/B tests, and track core metrics (referral rate, referred customer LTV, program ROI) to improve performance over time.
  • Use Case Example: A B2C SaaS company with a $29/month plan can use this Skill to replace an underperforming single-sided $10 referrer discount with a double-sided free-month incentive for both referrer and referred customer, add in-app prompts at the post-first-aha trigger moment, and measure the lift in referral-sourced new customers.

Quick Start

Use the referrals skill to design a double-sided referral program for your $49/month SaaS product, including trigger moments, incentive structure, and pre-launch checklist.

Frequently Asked Questions about referrals

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a referral program with the right incentive structure for my SaaS product?▼

Design a referral program by selecting an incentive structure—single-sided, double-sided, or tiered rewards—tailored to your customer LTV and budget. Match the incentive to your business model, like offering a free month to both referrer and referred customer, to drive word-of-mouth growth.

What is the difference between a customer referral program and an affiliate program?▼

A customer referral program targets existing customers recommending your product to personal networks, while an affiliate program partners with influencers and bloggers promoting to their audiences. Differentiating them ensures you match the strategy to your target audience and acquisition goals.

Why does my referral program have low participation and conversion rates?▼

Low referral program participation often stems from poorly timed trigger moments or weak incentive structures. Diagnose the issue by identifying optimal trigger moments like post-onboarding or post-milestone, running targeted A/B tests, and adjusting share mechanisms to improve conversion rates.

How do I measure referral program ROI against other customer acquisition channels?▼

Measure referral program ROI by tracking core metrics like referral rate, referred customer LTV, and program performance over time. Comparing these against other customer acquisition channels determines if your word-of-mouth growth strategy is cost-effective.

When should I use a double-sided reward instead of a single-sided discount in my referral program?▼

Use a double-sided reward in a referral program when you need to incentivize both the referrer and the referred customer, increasing trust and conversion. Replace underperforming single-sided discounts with double-sided incentives to boost referral-sourced new customers.

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