What problem does it solve? Campaign briefings often contain strategic inconsistencies—multiple unranked objectives, channels without differential roles, or missing dominant ideas—that degrade downstream creative work. This Skill gives the Planner an auditable checklist of 20 transversal rules (P01-P20) to detect and correct these issues before closing the planning output. ## Core Features & Use Cases - 20-Rule Auditable Checklist: Each rule has an ID, description, and required Planner action, covering objectives, channel architecture, funnel logic, and Movistar-specific support roles. - Structured Flag Output: Activated rules are recorded as JSON flags with rule ID, description, and action taken, enabling the Campaign Manager to verify compliance at closure. - Territory Prioritization: When briefings include more than 10 territories, rules group them into P1, P2, tactical support, and review blocks with a recommended ordering. - Severity Criteria: Rules are classified as blocking, high, or medium so teams know which issues halt the creative workflow. - Use Case: A Planner receives a Movistar briefing requesting "all media" with mixed objectives; the Skill triggers P01 and P20, forcing hierarchy and a restructured channel architecture before the Creative Copywriter begins. ## Quick Start Ask the Planner to run the transversal rules checklist over your campaign briefing and return the JSON flags for every activated rule.
