Automate MEDDPICC-driven renewal deal reviews and churn risk assessment.
npx skills add https://github.com/aura-farming/escc --skill renewal-playbook
Please help me install this Agent Skill. Skill: renewal-playbook Source: https://github.com/aura-farming/escc/tree/main/skills/renewal-playbook Command: npx skills add https://github.com/aura-farming/escc --skill renewal-playbook
This Skill provides a structured approach to renewal and expansion strategies for Account Executives (AEs), helping them to re-qualify deals, manage churn risks, and identify expansion opportunities.
Run the renewal-playbook skill to perform a 90-day renewal health check on the account 'Example Co'.
High-intent search queries and answers about installing and using this skill.
A structured renewal and expansion strategy is a systematic approach for Account Executives to assess churn risk, re-qualify the buying committee using MEDDPICC, and identify expansion opportunities to maximize account retention and growth.
Assess churn risk by performing a 90-day renewal health check that evaluates value delivered, champion engagement, economic buyer status, competitive threats, and expansion readiness to triage root causes early.
Re-qualify the buying committee by mapping current stakeholders against MEDDPICC criteria to verify economic buyer status, confirm champion engagement, and identify any relationship gaps requiring a champion-rebuild play.
Identify expansion opportunities by mapping customer usage data and untapped account whitespace to qualify potential upsell paths, ensuring expansion readiness is tracked alongside the core renewal health check.
Yes, a churn-save play can triage root causes of churn like champion departures or disengaged stakeholders, enabling you to execute a champion-rebuild play to maintain renewal momentum and mitigate loss.
Start renewal management 90 days before the renewal date. This entry point allows sufficient time to assess deal health, address value gaps, map expansion whitespace, and mitigate competitive threats.
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