renewal-playbook
CommunityStructured renewal and expansion strategy for sales AEs.
Authoraura-farming
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill provides a structured approach to renewal and expansion strategies for Account Executives (AEs), helping them to re-qualify deals, manage churn risks, and identify expansion opportunities.
Core Features & Use Cases
- Renewal Health Check: Assess the health of a renewal deal with a 90-day entry, including value delivered, champion engagement, economic buyer status, competition, and expansion readiness.
- Churn-Save Play: Triage and address root causes of churn, including value gaps, champion departures, and competitive threats.
- Expansion Mapping: Identify and qualify expansion opportunities based on customer usage and untapped whitespace.
- Champion-Rebuild Play: Rebuild relationships with departed or disengaged champions to maintain renewal momentum.
Quick Start
Run the renewal-playbook skill to perform a 90-day renewal health check on the account 'Example Co'.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: renewal-playbook Download link: https://github.com/aura-farming/escc/archive/main.zip#renewal-playbook Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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