Conducts evidence-based research for competitive auditing and market analysis.
npx skills add https://github.com/EveryInc/Marketing-OS --skill research-everyinc
Please help me install this Agent Skill. Skill: Research Source: https://github.com/EveryInc/Marketing-OS/tree/main/marketing-science/research Command: npx skills add https://github.com/EveryInc/Marketing-OS --skill research-everyinc
This skill solves the problem of unverified or anecdotal marketing strategy by providing a rigorous, evidence-led framework for gathering and synthesizing market, customer, and competitive intelligence.
Use the Research skill to conduct a competitive audit and build an evidence ledger for the new product positioning project.
High-intent search queries and answers about installing and using this skill.
A competitive audit for product positioning systematically evaluates direct, indirect, and aspirational competitors across eight key dimensions. It uses an evidence ledger to record claims, sources, and confidence levels, preventing bias and ensuring strategic reads are based on verified facts.
An evidence ledger in market research is a structured record that tracks claims, sources, and confidence levels. It separates verified facts from hypotheses and directional signals, ensuring your positioning and messaging strategy remains evidence-based rather than anecdotal.
Strategic synthesis transforms raw customer discovery research into actionable messaging strategy by applying a positioning matrix framework. It distinguishes verified facts from hypotheses, converting market landscape analysis into evidence-based strategic reads for decision support.
Market landscape analysis requires gathering raw market, customer, and competitive intelligence before synthesis. You build an evidence ledger during the research process to structure incoming data, ensuring your brand character and positioning strategy emerge from verified facts rather than assumptions.
The best way to prevent bias in messaging strategy is to maintain a structured evidence ledger that rigorously tracks claims, sources, and confidence levels. This evidence-led framework ensures strategic decisions rely on verified competitive audit data rather than unverified anecdotal claims.
An evidence-based research framework may not suit rapid prototyping or scenarios requiring immediate directional guesses. It demands rigorous adherence to a structured evidence ledger and competitive audit, making it less ideal when you lack the time to separate verified facts from hypotheses.
jesseotremblayConduct market research and generate structured industry reports.
manojbajaj95Develop brand messaging and positioning statements using strategic frameworks.
borgheiDevelop brand positioning, identity, messaging, and governance frameworks.
wahabmalikConduct market research with web searches, data analysis, and strategic synthesis.
