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research

Route ICP-aware prompts to produce structured B2B market research outputs.

56|20|Updated Mar 26, 2026
Search Tags:#competitive intelligence#objection handling#b2b research#buyer jtbd#messaging positioning#pricing perception#gtm channels
One-click install
npx skills add https://github.com/markster-public/markster-os --skill research-markster-public
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: research
Source: https://github.com/markster-public/markster-os/tree/main/skills/research
Command: npx skills add https://github.com/markster-public/markster-os --skill research-markster-public

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketer OS research turns vague questions about buyers, markets, competitors, and messaging into specific, documented findings you can use immediately for outreach, positioning, and sales conversations.

Core Features & Use Cases

  • Decision-gated research: Forces you to state what decision or action the research must inform before any prompts run.
  • ICP-aware prompt routing: Adapts which research prompt to run based on how much ICP context you already have.
  • Targeted research outputs: Runs one or more of nine research prompt types (competitive intelligence, JTBD, buying signals, pricing perception, GTM channels, objections, positioning, mental category, first 60 seconds) and verifies results are documented into the correct Foundation files.

Quick Start

Ask the research skill what decision you need to make next, then choose one of the nine research prompts and provide only the variables it requests so the output can be routed into the Foundation.

Frequently Asked Questions about research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run structured B2B market research before making a sales decision?▼

Structured B2B market research starts by defining the specific decision or action your findings must inform, then routing ICP-aware targeted prompts to generate documented outputs for immediate sales and positioning use.

Can I use this to discover buyer JTBD and buying signals for outreach planning?▼

Yes, you can discover buyer JTBD and buying signals by selecting the corresponding research prompt type, which runs targeted discovery queries and documents the findings directly into your Foundation files for outreach planning.

What is the best way to research competitive intelligence and objection handling for B2B sales?▼

The best way to research competitive intelligence and objection handling is to run the dedicated prompt templates that extract specific market findings, then verify the results are documented back into your Foundation destinations.

Do I need a complete ICP definition to start researching pricing perception and GTM channels?▼

You do not need a complete ICP definition to start. The research routing adapts which prompt to run based on how much ICP context you already have, then executes the selected template with your available variables.

How do I document B2B research findings into my existing knowledge base?▼

Documenting B2B research findings happens automatically by routing the outputs from the selected prompt templates into the correct Foundation destinations, verifying that non-empty variable results are successfully recorded.

What limitations exist when running first-60-seconds messaging and mental category positioning research?▼

A key limitation is that the research requires prerequisite checks on your decision context and available existing knowledge, meaning prompts will not run if you cannot state the specific decision the research must inform.

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