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Othmane-Khadri
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research-prospect

Scrape public marketing pages with Firecrawl and generate a prospect brief.

277|88|Updated Jan 4, 2026
Search Tags:#web scraping#prospect research#lead qualification#Firecrawl#marketing site#pricing pages#GTM insights
One-click install
npx skills add https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system --skill research-prospect
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: research-prospect
Source: https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/research-prospect
Command: npx skills add https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system --skill research-prospect

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

It saves you from spending hours manually reading a prospect’s marketing site by quickly producing a structured brief from key public pages.

Core Features & Use Cases

  • Firecrawl web research: Scrapes the canonical marketing site and key pages such as pricing, careers, and blog to compile findings.
  • Brief + key facts table: Outputs a succinct markdown brief plus a table of extracted facts for fast scanning.
  • Lead-ready narrative: Translates page content into “what they do,” funding/size, key pages, inferred GTM motion, and inferred pain points to support outbound and personalization.
  • Use Case: Prepare a campaign-specific outreach angle for a target company by understanding their pricing motion, team signals (e.g., marketing ops hiring), and recent messaging in one pass.

Quick Start

Ask the AI to run research for your target company by providing the company URL or LinkedIn profile and requesting a brief: "Research https://acmecorp.com and give me a prospect brief."

Frequently Asked Questions about research-prospect

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automatically scrape a prospect's website for lead research?▼

Automated prospect research uses Firecrawl to scrape canonical marketing pages like homepages, pricing, and careers. It generates a structured markdown brief with a key facts table for quick lead qualification scanning.

What information is needed to generate a prospect brief from a marketing site?▼

Generating a prospect brief requires a target company URL or LinkedIn profile. The tool scrapes canonical public pages to extract what they do, funding size, inferred GTM motion, and inferred pain points for outbound planning.

Can I use scraped pricing pages to understand a prospect's GTM motion?▼

Yes, scraped pricing pages help infer a prospect's GTM motion. The brief translates page content into inferred sales motions, team signals like marketing ops hiring, and recent messaging to support outreach personalization.

Does Firecrawl web scraping work for preparing outbound campaign angles?▼

Firecrawl scraping supports outbound campaigns by compiling findings from a target company's blog, careers, and pricing pages. It renders a lead-ready narrative to support campaign-specific outreach angles.

What's the best way to qualify leads without manually reading a company's entire website?▼

The best way to qualify leads without manual reading is using automated web scraping to compile a structured brief. It extracts key facts and translates public marketing pages into a succinct narrative for fast scanning.

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