research-strategy

To build an ICP and positioning strategy, this tool synthesizes brand, audience, and competitor markdown files into a single actionable strategy brief. It reads your brand context and generates concise positioning documents and go-to-market recommendations grounded in verified data.

The best way to write a campaign brief is to synthesize product and competitor context into targeted messaging frameworks. This tool translates your brand context files into clear campaign briefs and strategic recommendations for new or expanding markets.

Yes, you need specific input files to generate a competitive analysis. The process requires reading brands/{brand}/brand.md, audience.md, and competitors.md files, and optionally uses WebSearch for live context to fill data gaps.

Yes, you can use WebSearch to fill gaps when defining an ICP for a new market. The tool pulls optional live context via WebSearch when existing brand context files lack sufficient data to produce a complete strategy brief.

Market research synthesis handles data by strictly grounding ICPs and positioning statements in verified brand and competitor context. It reads existing markdown files and uses live WebSearch context only when gaps exist, ensuring no invented data.

A limitation when creating campaign briefs is the dependency on pre-existing markdown context files. If brand.md, audience.md, or competitors.md are incomplete, output quality decreases unless WebSearch successfully fills the live context gaps.