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Researching

Conduct Phase 1-3 competitive landscape research to map category white space.

Updated Aug 23, 2026
Search Tags:#data collection#market research#competitive analysis#customer insights#brand discovery#strategic research#voice benchmarking
One-click install
npx skills add https://github.com/alavida-ai/vf-owwo --skill researching
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Researching
Source: https://github.com/alavida-ai/vf-owwo/tree/main/.claude/skills/researching
Command: npx skills add https://github.com/alavida-ai/vf-owwo --skill researching

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires mcp__firecrawl__firecrawl_scrape, mcp__dataforseo__datalabs_google_ranked_keywords, mcp__dataforseo__datalabs_google_keywords_ideas, mcp__perplexity__perplexity_research, and includes references (resource) components.

What problem does it solve?

Conducting thorough and structured market research is often complex, time-consuming, and requires specialized methodologies. This Skill provides comprehensive guidance and workflows to perform effective research across various domains, ensuring accurate insights for strategic decision-making.

Core Features & Use Cases

  • Guided Research Workflows: Follow structured, multi-phase processes for specific research needs, such as founder interviews, category landscape analysis, customer insights, and voice benchmarking.
  • Automated Data Collection & Analysis: Utilize integrated tools (e.g., Firecrawl, DataForSEO, Perplexity) to scrape websites, analyze keywords, and gather market trends.
  • Hypothesis Validation & Strategic Insights: Systematically test strategic hypotheses with evidence, identify white space opportunities, and synthesize findings into actionable recommendations.
  • Use Case: If you need to understand your competitive landscape, this Skill can guide you through identifying competitors, analyzing their positioning and messaging, conducting keyword research, and synthesizing all findings into a comprehensive report with strategic recommendations.

Quick Start

Use the Researching skill to conduct a "category landscape" research for "AI-powered marketing platforms."

Frequently Asked Questions about Researching

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct competitive landscape research to identify market positioning?▼

Competitive landscape research systematically maps competitor positioning, messaging, and keyword strategies across your category. This Skill guides you through multi-phase analysis—identifying competitors, extracting their positioning claims, analyzing keyword targets, and synthesizing findings into positioning maps and white space reports that reveal uncontested market opportunities.

Can I use web scraping and keyword analysis together for market research?▼

Yes. This Skill integrates Firecrawl for website scraping, DataForSEO for keyword research and trend analysis, and Perplexity for multi-source market insights. Combined, these tools extract competitor messaging from websites, identify high-value search keywords they target, and cross-reference findings to validate strategic hypotheses about market gaps.

What's the best way to validate positioning hypotheses with data?▼

Positioning hypothesis validation applies evidence-based data extraction across multiple sources—competitor websites, search rankings, keyword intent, and market trends. This Skill structures the validation process through Phase 2B messaging analysis and Phase 3 strategic synthesis, producing structured artifacts that either confirm or refute your positioning assumptions with concrete evidence.

How do I identify white space opportunities in a competitive market?▼

White space identification combines competitor positioning mapping with keyword gap analysis and market trend synthesis. This Skill walks you through extracting competitor claims, analyzing their keyword targets, cross-referencing with broader market research, and synthesizing results into white space reports that highlight unserved customer needs and messaging angles competitors are missing.

What data sources does market research integrate for startup category analysis?▼

This Skill integrates website content via Firecrawl scraping, search keyword data from DataForSEO, emerging trend insights from Perplexity research, and structured synthesis into positioning maps and strategic reports. These sources combine to provide evidence for competitor identification, messaging benchmarking, and go-to-market strategy validation for early-stage companies.

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