retention-engagement

What problem does it solve?

Build habit-forming products using Hook Model (trigger-action-reward-investment), cohort analysis, feature adoption tracking, and re-engagement strategies to turn one-time users into daily/weekly active users with sustainable retention mechanics.

Core Features & Use Cases

• Diagnose retention problems and map activation flows to identify onboarding gaps.
• Apply the Hook Model (Trigger, Action, Reward, Investment) to design engagement loops.
• Plan re-engagement campaigns and measure retention with cohort and activation metrics.
• Use feature adoption tactics to boost the use of multiple features and drive stickiness.
• Example: For a SaaS dashboard, increase weekly active users by introducing triggers and measurable nudges.

Quick Start

Describe your product's activation funnel and apply the Hook Model to craft triggers, actions, rewards, and investments; run a cohort retention analysis; design a re-engagement campaign; and define primary metrics.