retention-storytelling
OfficialStory-driven retention that reduces churn.
AuthorPeter-Swain-Inc
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Craft narrative-driven retention content that deepens customer commitment and reduces churn by combining story architecture, behavioural psychology, and ICA-specific emotional triggers.
Core Features & Use Cases
- Six-layer retention story model (IFM framework) to diagnose churn, construct a narrative arc, and drive momentum.
- Personalization through ICA segments, lifecycle stages, and brand voice guidelines to tailor tone and messaging.
- Production-ready outputs including a Retention Storytelling Brief, subject lines, multi-touch sequence architecture, and a measurement plan.
- Real-world use cases: onboarding emails, win-back campaigns, renewal narratives, loyalty campaigns, and community nurture content.
Quick Start
Describe your target asset type, ICA segment, churn context, and channel to generate a tailored retention narrative.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: retention-storytelling Download link: https://github.com/Peter-Swain-Inc/futureproof-skills/archive/main.zip#retention-storytelling Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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