retention-storytelling

Official

Story-driven retention that reduces churn.

AuthorPeter-Swain-Inc
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Craft narrative-driven retention content that deepens customer commitment and reduces churn by combining story architecture, behavioural psychology, and ICA-specific emotional triggers.

Core Features & Use Cases

  • Six-layer retention story model (IFM framework) to diagnose churn, construct a narrative arc, and drive momentum.
  • Personalization through ICA segments, lifecycle stages, and brand voice guidelines to tailor tone and messaging.
  • Production-ready outputs including a Retention Storytelling Brief, subject lines, multi-touch sequence architecture, and a measurement plan.
  • Real-world use cases: onboarding emails, win-back campaigns, renewal narratives, loyalty campaigns, and community nurture content.

Quick Start

Describe your target asset type, ICA segment, churn context, and channel to generate a tailored retention narrative.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: retention-storytelling
Download link: https://github.com/Peter-Swain-Inc/futureproof-skills/archive/main.zip#retention-storytelling

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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