review-bounced-contacts

To review bounced contacts in HubSpot, you can run a weekly triage workflow that pre-filters contacts flagged with 3+ bounce events, applies a decision matrix for deletion or recovery, and logs outcomes for audit reporting.

Using a decision matrix is an effective way to decide whether to delete or recover a bounced email contact, as it evaluates the email health flag and bounce history to prevent over-suppression while removing truly bad data.

Audit logging for bounced contact deletion and recovery records the outcomes of your decision matrix actions during the weekly review, creating a traceable history for quarterly data-cleanup and compliance reporting.

Yes, you can rollback a contact deletion after a bounce review if the contact was incorrectly suppressed, as the workflow includes rollback capabilities alongside its decision matrix to prevent accidental data loss.

You should suppress a bounced contact instead of deleting it when the decision matrix indicates temporary delivery issues, allowing you to keep the record for re-evaluation while protecting your email health metrics.

Yes, you need an email health flag set up to pre-filter and surface candidates for review, as the triage workflow specifically targets contacts already flagged with 3 or more bounce events.