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revops

Audit CRM data quality, lead routing, and funnel reporting for conversion bottlenecks.

29|12|Updated Mar 30, 2026
Search Tags:#audit#crm#lead scoring#funnel#b2b#revops
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npx skills add https://github.com/matteotitta/genesys-skills --skill revops-matteotitta
💬 Prompt for ChatGPT / Claude Chat▼
Please help me install this Agent Skill.
Skill: revops
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/primitives/sales-enablement/revops
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill revops-matteotitta

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill resolves the friction between marketing and sales by auditing the technical and procedural plumbing that causes lead leakage, poor data quality, and broken funnel reporting.

Core Features & Use Cases

  • CRM Hygiene Audit: Identifies duplicate records, stale data, and field completeness issues.
  • MQL/SQL Routing Analysis: Validates handoff definitions, routing mechanics, and response SLAs.
  • Funnel & Scoring Review: Evaluates lead scoring models and sales-cycle stage definitions to ensure accurate pipeline measurement.

Quick Start

Run the revops skill to perform a full audit of your current CRM hygiene and MQL to SQL routing process.

Frequently Asked Questions about revops

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my B2B CRM for lead leakage and data quality issues?▼

A B2B CRM audit identifies duplicate records, stale data, and field completeness issues to pinpoint lead leakage. It evaluates your revenue operations infrastructure to expose procedural friction causing poor data quality and broken funnel reporting.

How do I fix MQL to SQL routing misalignment between marketing and sales?▼

Fixing MQL to SQL routing requires validating handoff definitions, routing mechanics, and response SLAs. Analyzing these routing elements resolves friction between marketing lead generation and sales follow-up to prevent lead leakage.

What is lead scoring and funnel review in B2B SaaS revenue operations?▼

Lead scoring and funnel review in B2B SaaS revenue operations evaluates your scoring models and sales-cycle stage definitions. This process ensures accurate pipeline measurement by identifying conversion bottlenecks across the funnel.

Do I need existing funnel documentation to audit B2B revenue operations?▼

Yes, auditing B2B revenue operations requires access to CRM data and existing funnel documentation. These inputs are necessary to produce a prioritized list of operational fixes for your organization.

What is the best way to identify conversion bottlenecks in a B2B funnel?▼

The best way to identify conversion bottlenecks is auditing CRM data quality, lead routing, and funnel reporting. This approach evaluates lead scoring models and stage definitions to expose friction in your pipeline measurement.

Why does marketing lead generation experience misalignment with sales follow-up?▼

Misalignment between marketing lead generation and sales follow-up occurs due to broken technical and procedural plumbing. Auditing MQL to SQL routing mechanics, response SLAs, and CRM hygiene resolves this operational friction.

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