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revops

Designs lead lifecycle, scoring, routing, and CRM automation workflows for revenue operations.

Updated Aug 3, 2026
Search Tags:#lead scoring#pipeline management#hubspot#lead routing#revops#crm automation#mql
One-click install
npx skills add https://github.com/Yvesdefaria/GymLab --skill revops-yvesdefaria
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: revops
Source: https://github.com/Yvesdefaria/GymLab/tree/main/.opencode/skills/marketingskills/skills/revops
Command: npx skills add https://github.com/Yvesdefaria/GymLab --skill revops-yvesdefaria

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Marketing and sales teams often operate with misaligned lead definitions, leaky handoffs, stale pipelines, and messy CRM data. This Skill provides structured frameworks to design and fix the systems connecting marketing, sales, and customer success into one revenue engine. ## Core Features & Use Cases - Lead Lifecycle & Scoring: Define stage entry/exit criteria (Subscriber through Evangelist), build fit-plus-engagement scoring models with negative signals, and set MQL thresholds calibrated to your GTM motion. - Routing, SLAs & Pipeline Hygiene: Create routing decision trees (round-robin, territory, ABM), enforce speed-to-lead SLAs, and configure pipeline stages with required fields and stale-deal alerts. - CRM Automation & Data Hygiene: Get platform-specific workflow recipes for HubSpot and Salesforce, deal desk approval tiers, dedup strategies, and a full RevOps metrics dashboard spec. - Use Case: A B2B SaaS company whose MQLs sit untouched for days can use this Skill to define an MQL-to-SQL SLA, build instant routing with escalation chains, and automate rep alerts in HubSpot. ## Quick Start Ask the assistant to design a lead lifecycle and scoring model for your business, including your GTM motion, ACV, and CRM platform.

Frequently Asked Questions about revops

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define MQL and SQL stages for my sales funnel?▼

An MQL requires both fit (company size, industry, role) and engagement (pricing page visits, demo requests) above a set threshold. An SQL requires a qualifying sales conversation confirming at least two of budget, authority, need, and timeline. Define entry/exit criteria and owners for each stage.

How do I build a lead scoring model for enterprise sales?▼

For enterprise deals ($50K+ ACV), weight fit at 60% and engagement at 40%. Score company size, revenue, VP+ titles, and competitor usage heavily, add demo requests and multi-stakeholder engagement, and apply negative scores for small companies and competitor domains. Set the MQL threshold near 75 points.

What is a good speed-to-lead response time?▼

Contacting a lead within 5 minutes makes qualification 21x more likely; after 30 minutes conversion drops sharply. Implement instant rep notifications, a 5-minute SLA task timer, and escalation to a backup rep at 15 minutes and a manager at 30 minutes.

Does this support HubSpot and Salesforce automation?▼

Yes. The references include platform-specific recipes: HubSpot workflows for MQL alerts, SLA escalation, and closed-won handoffs, plus Salesforce Flow equivalents for lead assignment, stage automation, and stale deal detection.

How do I fix duplicate and incomplete CRM data?▼

Use matching rules on email domain, company name, and phone for dedup, enforce required fields per lifecycle stage, and run weekly automated dedup with manual review. Quarterly audits should validate deliverability, archive inactive contacts, and check stage distribution.

When should I not use this Skill?▼

Do not use it for writing cold outreach emails, building email drip campaigns, or making pricing decisions. Those tasks belong to the cold-email, emails, and pricing skills respectively; RevOps covers systems, processes, and data infrastructure only.

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