rmbc-copy-audit

To audit copy against the RMBC framework, provide your initial copy draft along with optional context such as audience, product, or offer details. This generates a structured assessment scoring the research, mechanism, brief, and copy execution dimensions to surface actionable fixes.

The RMBC copy audit process evaluates ads, emails, landing pages, and VSLs across R, M, B, C dimensions. It applies predefined severity levels including Rewrite, Major Fix, and Minor Fix to triage findings and generate a comprehensive printable scorecard with prioritized next steps.

Yes, you can use the RMBC audit to score video sales letters and emails. The framework is explicitly applicable to ads, emails, landing pages, and VSLs, enabling teams to triage R, M, B, C dimensions and escalate issues across these copy formats.

You prioritize copy improvements after a content audit by using the severity-gated assessment. The RMBC audit assigns predefined severity levels of Rewrite, Major Fix, or Minor Fix to help teams quickly triage R, M, B, C dimensions and prioritize rewrites.

Providing audience and product context is optional but recommended for an RMBC copy audit. Supplying context alongside the initial copy draft helps generate a more accurate RMBC-style audit with effectively prioritized fixes based on the specific offer.

A limitation of this severity-gated copy audit is its strict reliance on the RMBC framework. It evaluates research, mechanism, brief, and copy execution dimensions exclusively, meaning it does not provide open-ended creative feedback or assess unrelated copywriting frameworks.