sa360-account-structure-and-engines

To set up a Search Ads 360 account hierarchy, you must navigate the complex account structure to link accounts and configure engine accounts properly. This ensures precise platform navigation and reduces campaign management errors.

Engine accounts in Search Ads 360 are synced directly with external platforms, whereas track accounts are used for click tracking on non-integrated platforms. Distinguishing them is essential for accurate campaign management.

Yes, you can link external platforms like Microsoft Advertising and Yahoo! Japan to Search Ads 360. This integration is managed through setting up engine accounts within the platform's account hierarchy.

The Reporting API enables programmatic access to analytics by traversing the Search Ads 360 account structure. Understanding account-level values is required to effectively query and retrieve reporting data.

Yes, managing Search Ads 360 engine setup requires existing knowledge of account structure, engine configuration, and Reporting API traversal to successfully navigate the platform's complex hierarchy.

The best way to manage campaigns on non-integrated platforms is by utilizing track accounts within Search Ads 360. This allows you to perform click tracking without requiring a direct engine account sync.