What problem does it solve?
SaaS product teams often miss early signals of churn, expansion, and product-market fit because revenue and retention numbers are scattered, poorly defined, or misinterpreted, so they need a single framework to calculate, validate, and explain these metrics before making growth decisions.
Core Features & Use Cases
- Revenue diagnostics: Walks through how to calculate revenue, ARPU, ARPA, ACV, MRR/ARR components, and gross versus net revenue while highlighting quality checks and benchmark concerns.
- Retention & growth analysis: Covers logo and revenue churn, net revenue retention, expansion dollars, quick ratio, crosstab comparisons, and how to spot cohort degradation versus improvement.
- Decision support: Provides frameworks for revenue mix, cohort analysis, and common pitfalls so you can explain sizing, prioritize monetization bets, and brief stakeholders with confidence.
Quick Start
Ask for your current MRR, churn, expansion, and NRR numbers so you can assess momentum before the next board report.