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sales

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Master B2C sales with psychology.

Marketing & Sales#sales#retention#upsell#conversion-optimization#pricing-psychology#DTC#consumer psychology
Authorvlados
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill equips teams to boost consumer-facing sales by applying proven psychology-based strategies, data-driven optimization, and structured playbooks across ecommerce, subscriptions, and high-ticket sales.

Core Features & Use Cases

  • Conversion Optimization: Apply behavioral triggers and product-page optimization to lift purchases and reduce friction.
  • Pricing & Bundling: Use scarcity, decoy pricing, bundles, and payment plans to increase AOV and retention.
  • Upsell, Cross-sell & Subscriptions: Implement pre-purchase bundles, post-purchase offers, and subscription models to maximize LTV.
  • Channel & Retention Playbooks: Optimize checkout flows, post-purchase follow-ups, and churn reduction with targeted sequences.
  • Measurement & Iteration: Define KPIs, run A/B tests, and iterate toward higher conversion and retention.

Quick Start

Create a starter playbook to improve B2C conversions for a DTC brand, including a 4-week test plan and KPI targets.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: sales
Download link: https://github.com/vlados/lawdiff/archive/main.zip#sales

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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