sales-apollo-sequences

To configure an Apollo outbound sequence, define sending modes, stop rules on replies, mailbox rotation, and sending windows. Then add and optimize steps including emails, calls, and LinkedIn touches with A/B testing readiness.

Improving Apollo sequence deliverability requires completing domain authentication, enabling mailbox warmup, monitoring inbox placement, and reviewing performance dashboards to ensure outbound emails reach the target inbox.

Yes, you can run A/B tests within Apollo.io outbound sequences. The workflow supports A/B testing readiness across sequence steps, allowing you to compare variations, monitor performance metrics, and iterate based on results.

Building a multi-step cold outbound sequence in Apollo involves adding and editing sequential steps that combine emails, calls, and LinkedIn touches. You tailor these steps to a defined ICP and iterate using performance analytics.

Yes, domain authentication is required before starting Apollo sequences. Verifying your domain alongside mailbox warmup and inbox placement checks ensures outbound deliverability and prevents messages from being marked as spam.