sales-letter-writer

Draft long-form sales letters section-by-section using Hormozi's $100M Offers principles.

40|5|Updated Mar 9, 2026
One-click install
npx skills add https://github.com/ShawhinT/non-coding-skills --skill sales-letter-writer-shawhint
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: sales-letter-writer
Source: https://github.com/ShawhinT/non-coding-skills/tree/main/sales-letter-writer
Command: npx skills add https://github.com/ShawhinT/non-coding-skills --skill sales-letter-writer-shawhint

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you draft long-form sales letters and one-pagers that convert by locking the right inputs first and then building the page section-by-section using Hormozi’s $100M Offers principles, so the copy stays specific, persuasive, and aligned to the offer.

Core Features & Use Cases

  • Section-by-section sales letter drafting: Produces a complete one-pager (headline to CTA) by iterating one locked section at a time instead of one-shot writing.
  • Value-equation-led optimization: Evaluates every section, bonus, and line against the levers of Dream outcome, Likelihood of success, Time delay, and Effort & sacrifice to ensure the copy earns its keep.
  • Offer-to-copy mapping for paid offers: Translates an offer (intensive/workshop/course/productized service) into conversion copy using a consistent 7-section structure.
  • Interview-first inputs + guided iteration: Requests missing inputs (avatar, dream outcome, timeframe, mechanism, pains, avoidances, price/scarcity/guarantee, CTA) and can pre-fill from linked Notion pages.
  • Guarantee and CTA construction: Generates risk-killing guarantees and a single clear next step CTA with believable terms.

Quick Start

Draft a one-pager sales letter for my new intensive using Hormozi’s $100M Offers principles, starting with the Header Block and first locking the interview inputs.

Frequently Asked Questions about sales-letter-writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a long-form sales letter using Hormozi's $100M Offers principles?

Drafting a long-form sales letter using Hormozi's principles involves an interview-first intake to lock offer inputs, then generating copy section-by-section across a strict 7-section structure. This ensures the page stays specific, persuasive, and aligned to the offer.

What is the best way to structure a one-pager sales letter for a paid intensive or workshop?

The best way to structure a one-pager sales letter for a paid intensive or workshop is using a consistent 7-section framework, iterating one locked section at a time from headline to CTA. This approach translates the offer into conversion copy while evaluating the value equation for each section.

Can I pre-fill sales copy inputs from a linked Notion page?

Yes, you can pre-fill sales copy inputs from a linked Notion page. The drafting process supports optional Notion-page prefill and updates, pulling missing inputs like avatar, dream outcome, timeframe, mechanism, and price directly into the section-by-section workflow.

How do I create a risk-killing guarantee and clear CTA for my conversion copy?

Creating a risk-killing guarantee and clear CTA for conversion copy involves generating guarantee components with believable terms and a single clear next step. This is done after evaluating the offer's value equation and locking the preceding sales letter sections.

Does this sales letter drafting approach work for productized services and courses?

Yes, this sales letter drafting approach works for productized services and courses. The offer-to-copy mapping applies to paid offers including intensives, workshops, cohorts, courses, and productized services, translating each into a high-converting one-pager.