What problem does it solve?
Many web pages are invisible to rich search features because they lack correct structured data, which prevents search engines from understanding content and reduces click-through and discoverability. This Skill helps site owners and SEO teams add, fix, and optimize schema.org markup so pages become eligible for rich results like FAQs, product cards, breadcrumbs, and event listings.
Core Features & Use Cases
- JSON-LD Implementation: Create valid JSON-LD for Organization, WebSite, Article, Product, SoftwareApplication, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event, and Review schemas.
- Validation & Testing: Validate markup against Google's Rich Results Test and the schema.org validator, and identify missing required properties and common errors.
- Implementation Patterns: Provide practical guidance for static sites, React/Next.js apps, and CMS platforms including placement, server-side rendering, and templating for programmatic generation.
- Use Case: Add Product + Offer + AggregateRating for e-commerce pages to enable review stars, or add FAQPage markup to support collapsible SERP answers.
Quick Start
Add JSON-LD Organization and WebSite markup to the homepage using the canonical site URL and logo to enable sitelinks search box and brand attribution.