scriptwriting-methodology

Generate sponsored and affiliate video scripts using the DR Formula structure.

37|4|Updated Dec 6, 2025

Search Tags:#hooks #copywriting #conversion #direct response #CTAs #video-scripts

Ready to run

npx skills add https://github.com/mike-coulbourn/claude-vibes --skill scriptwriting-methodology

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: scriptwriting-methodology
Source: https://github.com/mike-coulbourn/claude-vibes/tree/main/plugins/vibes/skills/scriptwriting-methodology
Command: npx skills add https://github.com/mike-coulbourn/claude-vibes --skill scriptwriting-methodology

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill codifies direct-response copywriting frameworks for video scripts to accelerate script creation, improve conversion, and standardize hooks, CTAs, and structure across sponsored content.

Core Features & Use Cases

DR Formula: HOOK, PROBLEM, SOLUTION, VALUE PROP, SOCIAL PROOF, CTA for 20-second scripts.
Alternative Frameworks: PAS, AIDA, PAIPS for different lengths and audiences.
Hooks & CTAs: Proven hook types and CTA best practices for high-conversion scripts.
Usage Scenarios: Writing sponsored content, affiliate videos, or generic product videos with optimized structure.

Quick Start

Create a 20-second direct-response video script using the DR Formula; include a 0-3s HOOK, 3-7s PROBLEM, 7-12s SOLUTION, 12-15s VALUE PROP, 15-18s SOCIAL PROOF, 18-20s CTA, and keep under 60 words.

Frequently Asked Questions about scriptwriting-methodology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write a high-converting video script for sponsored content?▼

Use the DR Formula structure: open with a 0–3s hook, present the problem in 3–7s, introduce your solution in 7–12s, highlight value in 12–15s, add social proof in 15–18s, and close with a CTA in 18–20s, keeping total copy under 60 words for optimal conversion.

What's the best hook type for affiliate video scripts?▼

Direct-response copywriting identifies proven hook types that grab attention in the first 3 seconds. Select hooks matching your audience and format—short-form platforms favor pattern interrupts, while longer videos can use curiosity-based opens. Test hook variants to maximize click-through and conversion.

Can I use frameworks like PAS or AIDA instead of the DR Formula?▼

Yes. The Skill supports PAS, AIDA, and PAIPS frameworks alongside the DR Formula, letting you tailor structure to content length and audience. Choose frameworks based on your video format and conversion goals rather than defaulting to one approach.

How do I structure CTAs in video scripts for better conversions?▼

Direct-response CTA best practices emphasize clarity, urgency, and single-step actions. Place your CTA in the final 2 seconds, use action verbs, and remove friction—link directly or request one specific behavior. The Skill enforces CTA placement within the 60-word, 20-second window.

What word and time limits should my video script follow?▼

For 20-second videos, stay under 60 words total while hitting timing targets: hook (0–3s), problem (3–7s), solution (7–12s), value prop (12–15s), social proof (15–18s), and CTA (18–20s). Tighter constraints force clarity and improve retention on short-form platforms.

Does this work for both short-form and long-form video formats?▼

Yes. The core DR Formula applies to 20-second scripts, while alternative frameworks (PAS, AIDA, PAIPS) scale to longer formats. Adjust hook types, copy density, and CTA timing based on platform and audience expectations, not just video length.