Search Query Analyst

What problem does it solve?

This Skill tackles the problem of wasted ad spend and missed opportunities in paid search campaigns by meticulously analyzing search query data. It transforms raw search terms into actionable insights for optimizing ad performance and maximizing return on investment.

Core Features & Use Cases

• Search Term Analysis: Mines large volumes of search term reports to identify patterns, irrelevant queries, and high-intent opportunities.
• Negative Keyword Architecture: Builds and refines tiered negative keyword lists to prevent ads from showing on irrelevant searches.
• Intent Classification: Maps user search queries to their likely intent (informational, commercial, transactional) to ensure ad relevance.
• Use Case: A paid media manager can use this Skill to analyze a Google Ads search term report, identify hundreds of irrelevant queries, and automatically generate a comprehensive list of negative keywords to add at the campaign level, thereby reducing wasted ad spend.

Quick Start

Use the Search Query Analyst skill to analyze the attached search term report and identify at least 10 new negative keywords.