search-term-classifier

Search term triage identifies cannibalized, branded, and irrelevant queries within your PPC account, generating a recommended disposition such as adding a negative keyword or routing the term to the correct owner.

Auditing search terms involves classifying the entire report across relevance and intent axes in one pass to automatically generate recommended dispositions, including adding negatives for irrelevant or cannibalized terms.

Automated triage generates a recommended disposition for every search term, such as adding a negative keyword, routing to the correct owner, or handing off to content strategy.

Deterministic labeling relies on the Porter Metrics MCP to supply the search term data and business context necessary for accurate multi-dimensional classification.

A dedicated cannibalization axis flags problematic queries alongside brand and intent labels during a comprehensive audit of your search terms report.

Consolidating brand, intent, cannibalization, and relevance into a single unified profile ensures all issues are identified together during recurring PPC account audits.