What problem does it solve? Consumer product teams struggle to differentiate new products, produce selling points slowly, and deliver inconsistent messaging across product, marketing, and sales departments. This Skill systematizes the discovery, layering, packaging, and validation of product selling points. ## Core Features & Use Cases - Four-Step Selling Point Workflow: Discovers selling points from product technology, competitor comparison, and user needs; layers them into core/supporting/additional tiers; packages them via the FABE framework into multi-scenario scripts; validates them with internal checklists and user testing. - AKU Knowledge Base Integration: Ships with references/aku-library.md containing 247 atomic knowledge units, 40 cross-category motifs, and 20 persuasion mechanisms distilled from 614 proven selling points, usable to generate new selling points by formula. - Use Case: A home appliance brand launching an instant water heater uses the Skill to mine user review pain points, build a selling point house ("hot water in 3 seconds"), and generate scenario-specific scripts for stores, e-commerce pages, and ad campaigns. ## Quick Start Use the selling-point-packaging skill to build a complete selling point house and multi-scenario sales scripts for my new product based on its technical specs and competitor comparison.
