seo-audit

An SEO audit follows a priority order: crawlability and indexation first, then technical foundations like speed and HTTPS, then on-page optimization, content quality, and authority. The audit produces findings with impact ratings and a prioritized action plan covering critical fixes, quick wins, and long-term recommendations.

Traffic drops after migrations usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check Search Console coverage reports for indexation errors and verify redirect chains, soft 404s, and preserved meta tags.

Poor rankings typically stem from misaligned title tags, H1s, and URLs, thin content compared to competitors, keyword cannibalization between pages, or indexation problems. Compare your content depth and E-E-A-T signals against the current top-ranking pages to identify gaps.

No, web_fetch strips script tags and curl only fetches static HTML, so both miss JSON-LD injected by JavaScript through CMS plugins like Yoast or RankMath. Use a browser tool, Google Rich Results Test, or Screaming Frog, which render JavaScript and capture dynamically injected schema.

Yes, page speed is a ranking factor measured through Core Web Vitals: LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1. Diagnose issues with PageSpeed Insights, WebPageTest, and the Search Console Core Web Vitals report, focusing on TTFB, image optimization, and JavaScript execution.

E-commerce sites commonly suffer from faceted navigation creating duplicate content, crawl budget waste across large product catalogs, thin category pages, duplicate product descriptions, and mishandled out-of-stock pages. Parameterized URLs and pagination need careful control to keep the catalog indexable.