seo-audit

Run an SEO audit that checks crawlability and indexation first, then technical foundations like Core Web Vitals, then on-page elements and content quality. The audit produces findings with impact ratings, evidence, fixes, and a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check Search Console coverage reports and verify redirect mappings from old URLs to new ones first.

No, web_fetch strips script tags and curl only sees static HTML, so both miss JSON-LD injected by JavaScript through CMS plugins. Use a browser tool, Google Rich Results Test, or Screaming Frog, which render JavaScript.

Core Web Vitals thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Measure them with PageSpeed Insights, WebPageTest, or the Search Console Core Web Vitals report.

Common hreflang errors include missing self-referencing entries, non-reciprocal links between pages, invalid codes like en-UK instead of en-GB, and cross-locale canonicals that suppress indexing. Each locale page must self-canonical and appear in the hreflang set.

Use a schema skill when the task is implementing structured data such as FAQ or product markup. An SEO audit diagnoses issues and prioritizes fixes but does not handle structured data implementation itself.