seo-audit

Run an SEO audit in priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority. Check robots.txt, XML sitemaps, canonical tags, title tags, and heading structure, then compile findings into a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, redirect chains, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check the Search Console coverage report and verify every old URL redirects to its new equivalent.

No, web_fetch strips script tags and curl only sees static HTML, so both miss JSON-LD injected by client-side JavaScript from plugins like Yoast or RankMath. Use a browser tool, Google Rich Results Test, or a Screaming Frog render instead.

Core Web Vitals thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Measure them with PageSpeed Insights, WebPageTest, or the Search Console Core Web Vitals report, since page speed is a confirmed ranking factor.

Common hreflang errors include missing self-referencing entries, non-reciprocal return tags, invalid codes like en-UK instead of en-GB, and canonical URLs that conflict with the hreflang set. Any of these can cause Google to ignore the annotations entirely.

Use a schema skill when the task is implementing structured data such as FAQ or product markup on pages. An SEO audit diagnoses issues and prioritizes fixes, while schema implementation is a separate build task.