seo-audit

An SEO audit checks crawlability and indexation first, then technical foundations like Core Web Vitals, then on-page elements and content quality. Provide your URL, priority keywords, and Search Console access to get findings with impact ratings and a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check Search Console coverage reports for indexation errors and verify every old URL redirects to its new equivalent.

No, web_fetch and curl cannot reliably detect schema markup because CMS plugins often inject JSON-LD via client-side JavaScript, which static fetching strips out. Use a browser rendering tool, Google Rich Results Test, or a Screaming Frog crawl instead.

Core Web Vitals thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds exceed acceptable limits and can hurt rankings, so diagnose TTFB, image optimization, JavaScript execution, and caching.

Hreflang requires self-referencing entries, reciprocal return links between pages, valid ISO 639-1 language codes, and an x-default fallback. Each locale page must self-canonical, and the canonical URL must appear in the hreflang set or all annotations are ignored.

Use an SEO audit to diagnose ranking, traffic, crawlability, and content problems across your site. For implementing structured data like FAQ schema, use a dedicated schema skill, since audits identify issues but do not write the markup.