seo-audit

Run a structured audit covering crawlability, indexation, Core Web Vitals, on-page elements, and content quality in priority order. The skill produces findings with impact ratings, evidence, specific fixes, and a prioritized action plan.

Common causes include noindex tags, incorrect canonicals, redirect chains, thin content, or slow Core Web Vitals. The audit framework checks indexation first, then technical foundations, then on-page and content factors to isolate the cause.

Verify self-referencing entries, reciprocal return links, valid ISO 639-1 and ISO 3166-1 codes, and an x-default fallback. Each locale page must self-canonical, and the canonical URL must appear in the hreflang set or all annotations are ignored.

No. web_fetch and curl strip script tags, so JSON-LD injected client-side by plugins like Yoast or RankMath is invisible. Use a browser tool, Google Rich Results Test, or a Screaming Frog export that renders JavaScript instead.

LCP should be under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Measure with PageSpeed Insights, WebPageTest, or the Search Console Core Web Vitals report.

Avoid creating locale pages you cannot make genuinely helpful. Thin or boilerplate-only translations are treated as duplicates, and the site-wide helpful content system can suppress rankings for your strong pages too.