seo-audit

A technical SEO audit checks crawlability (robots.txt, XML sitemaps), indexation (canonicals, noindex tags, redirect chains), Core Web Vitals, mobile-friendliness, and HTTPS. This Skill walks through each area in priority order and outputs findings with impact ratings and fixes.

Common causes include indexation blocks, slow Core Web Vitals, thin or duplicate content, missing keyword targeting, and weak E-E-A-T signals. The audit framework isolates which layer—technical, on-page, or content—is responsible and recommends specific fixes.

Free tools like Google Search Console, PageSpeed Insights, Rich Results Test, and Mobile-Friendly Test cover most audit needs. Paid tools such as Screaming Frog, Ahrefs, Semrush, or Sitebulb add deeper crawling and backlink analysis if available.

Yes, the audit includes e-commerce-specific checks such as thin category pages, duplicate product descriptions, missing product schema, faceted navigation duplicates, and out-of-stock page handling, alongside the general technical and on-page framework.

Without Search Console, indexation coverage, crawl errors, and real query performance data cannot be verified directly. The audit can still review on-page and technical factors, but findings on indexation and traffic rely on estimates rather than first-party data.