seo-audit

Provide your site URL and follow the audit framework in priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority. The output is a structured report with an executive summary and a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check Search Console coverage reports for indexation errors and verify redirect mapping from old to new URLs.

No. Many CMS plugins inject JSON-LD via client-side JavaScript, which web_fetch and curl cannot see because script tags are stripped. Use a browser rendering tool, Google Rich Results Test, or a Screaming Frog export to accurately detect structured data.

Google's thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds fail these thresholds, and page speed is a confirmed ranking factor, especially on mobile.

The most common errors are missing self-referencing entries, non-reciprocal return tags, invalid codes like en-UK instead of en-GB, and canonical URLs that conflict with the hreflang set. Any of these can cause Google to ignore the annotations entirely.

Use a schema skill when the task is implementing structured data such as FAQ or product markup. An SEO audit diagnoses issues and prioritizes fixes, while schema implementation is a separate build task.