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seo-cluster

Design SERP-based SEO topic clusters with pillar pages and internal linking.

Updated Jun 12, 2026
Search Tags:#internal linking#content strategy#topic clustering#seo#serp analysis#pillar page#keyword grouping
One-click install
npx skills add https://github.com/somarjun/hermes-seo --skill seo-cluster-somarjun
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-cluster
Source: https://github.com/somarjun/hermes-seo/tree/main/skills/seo-cluster
Command: npx skills add https://github.com/somarjun/hermes-seo --skill seo-cluster-somarjun

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill removes the guesswork from organizing SEO keywords into pages, helping you turn scattered search terms into a clear content architecture with a pillar page, supporting spokes, and internal links.

Core Features & Use Cases

  • SERP-based keyword clustering: Groups keywords by actual Google result overlap instead of simple text similarity.
  • Hub-and-spoke planning: Designs pillar pages, supporting cluster posts, and internal link structures for scalable content systems.
  • Execution support: Produces cluster plans, link matrices, interactive maps, and content briefs or publishing workflows when needed.
  • Use Case: A content strategist can feed in a seed topic like “project management software” and get a structured cluster plan that shows which pages to create, how they connect, and how to avoid keyword cannibalization.

Quick Start

Use the seo-cluster skill to build a SERP-based content cluster plan from the keyword “project management software”.

Frequently Asked Questions about seo-cluster

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I group SEO keywords using SERP overlap instead of text similarity?▼

SERP-based SEO keyword clustering groups search terms by analyzing actual Google result overlap rather than simple text matching, ensuring your topic clusters reflect genuine search intent and prevent keyword cannibalization.

What is the best way to design a pillar page and supporting content architecture?▼

Hub-and-spoke planning designs pillar pages alongside supporting cluster posts and internal link structures, transforming scattered keywords into a scalable content architecture that maps out how each page connects.

How do I create an internal linking structure for my SEO topic clusters?▼

You can generate structured link matrices from your keyword sets to define internal linking design, mapping connections between pillar pages and supporting spokes to establish clear content hierarchy and semantic relevance.

How do I check for keyword cannibalization when planning content strategy?▼

Keyword cannibalization checks are integrated into the cluster planning workflow, analyzing SERP overlap and intent classification to identify when multiple target terms compete for the same search results.

What outputs do I get from SERP-based topic clustering?▼

SERP-based topic clustering produces structured outputs including cluster plans, internal link matrices, interactive cluster maps, and content briefs to guide your publishing workflow and execution.

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