seo-content-decay

Analyze Google Search Console and Analytics 4 data to detect SEO content decay.

1|Updated Jun 22, 2026
One-click install
npx skills add https://github.com/perceptiv-digital/ecommerce-operator-playbooks --skill seo-content-decay
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-content-decay
Source: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/tree/main/skills/seo-content-decay
Command: npx skills add https://github.com/perceptiv-digital/ecommerce-operator-playbooks --skill seo-content-decay

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-search-console, google-analytics-4, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you identify pages that are losing search demand, determine the cause, and decide whether to refresh, fix, or keep them.

Core Features & Use Cases

  • SEO Content Decay Analysis: Evaluate the performance of pages based on search console data.
  • Decision Making: Decide whether to refresh, fix, watch, keep, or kill underperforming pages.
  • Use Case: When you notice a decline in traffic to specific pages, use this Skill to determine the cause and take appropriate action.

Quick Start

Run the SEO Content Decay Watch play on your live store data.

Frequently Asked Questions about seo-content-decay

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I identify SEO content decay using Google Search Console data?

To identify SEO content decay, you analyze Google Search Console data to evaluate pages losing search demand over time. This pinpoints declining traffic patterns so you can determine the underlying cause.

Do I need Google Analytics 4 to analyze ecommerce search performance drops?

Yes, analyzing ecommerce search performance drops requires both Google Search Console and Google Analytics 4 data. These dependencies provide the combined search and engagement metrics needed to evaluate content decay accurately.

What is the best way to decide whether to refresh or kill underperforming pages?

The best way to decide whether to refresh or kill underperforming pages is to analyze their search performance data. This evaluation advises on specific actions, helping you choose to refresh, fix, watch, keep, or kill the content.

When should I run an SEO content decay analysis on my ecommerce site?

You should run an SEO content decay analysis when you notice a decline in traffic to specific pages on your ecommerce site. This identifies the cause of the traffic loss and advises on appropriate actions to improve search rankings.

Can I use this approach to improve search rankings for pages losing search demand?

Yes, you can improve search rankings for pages losing search demand by analyzing their performance data to determine the cause. This advises on whether to refresh, fix, or keep the content to enhance overall search performance.