seo-hypothesis-ledger

Track SEO experiments by recording actions, hypotheses, and results in an append-only ledger that enforces traceability. This approach prevents historical overwrites, ensuring teams can audit progress and validate performance maturation across pages and keywords.

An append-only ledger for SEO testing is a structured log that stores actions, metrics, and outcomes without allowing edits to previous rows. It generates unique S-### IDs to maintain data integrity and provide full auditability for hypothesis validation.

Log a new SEO test action by appending a row to the ledger containing the action text, hypothesis, target metric, and a 14-day maturation window. This structured entry automatically generates an S-### ID and sets the initial IN-FLIGHT status.

Wait for a 14-day maturation window to evaluate SEO test results before updating the ledger status from IN-FLIGHT to PASS or FAIL. This standardized timeframe ensures metrics have sufficient time to mature and reflect accurate performance changes.

Yes, you can integrate SEO experiment tracking with daily-seo-brief data to align logged actions with ongoing performance monitoring. This integration feeds daily metrics directly into the hypothesis ledger, streamlining the validation workflow.

Use statuses like SEEDED, IN-FLIGHT, PASS, and FAIL to manage the SEO testing lifecycle within the ledger. These state markers track experiments from initial deployment through the maturation window to final hypothesis validation.