What problem does it solve? Images often hurt SEO and page speed through missing alt text, oversized files, outdated formats, and layout shifts, and diagnosing these issues manually across a site is slow and error-prone. ## Core Features & Use Cases - Image SEO Audit: Checks alt text quality, file sizes against tiered thresholds, formats (WebP/AVIF), responsive srcset, lazy loading methods, fetchpriority, and CLS-causing missing dimensions. - Image SERP Analysis: Cross-references on-page images with Google Images rankings via DataForSEO to reveal competitor alt text patterns and format distribution. - File Optimization Pipeline: Converts images to WebP/AVIF with cwebp, ImageMagick, or FFmpeg, generates responsive variants, and injects IPTC/XMP metadata including the DigitalSourceType label required by Google Merchant Center for AI-generated product images. - Use Case: Run an audit on a product page to find 12 images missing alt text and 3 oversized hero images, then convert them to WebP with preserved metadata and generate a prioritized fix list sorted by estimated byte savings. ## Quick Start Ask the assistant to run an image SEO audit on a given URL and report alt text, size, format, and lazy loading issues.