What problem does it solve? Images often hurt SEO and page speed through missing alt text, oversized files, outdated formats, and missing metadata, and manually auditing every image on a site is slow and error-prone. ## Core Features & Use Cases - Image SEO Audit: Checks alt text quality, file sizes against tiered thresholds, formats (WebP/AVIF), responsive srcset, lazy loading methods, CLS-preventing dimensions, and CDN usage, then outputs a prioritized optimization list. - Image SERP Analysis: Uses the DataForSEO MCP to cross-reference on-page images with Google Images rankings, revealing competitor alt text patterns and format distribution. - File Optimization Pipeline: Converts images to WebP/AVIF with cwebp, ImageMagick, or FFmpeg, generates responsive variants, and injects IPTC/XMP metadata including the DigitalSourceType label required by Google Merchant Center for AI-generated product images. - Use Case: Run an audit on a product page, discover 12 images missing alt text and 3 oversized hero images, then batch-convert them to WebP with preserved metadata and generate the correct <picture> markup. ## Quick Start Ask the assistant to run an image SEO audit on a specific page URL and list the prioritized fixes.