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seo-keyword-research

Cluster target keywords by intent and map them to existing pages or content gaps.

6|Updated Apr 24, 2026
Search Tags:#keyword research#topic clustering#search intent#SERP features#content gap analysis#volume KD data
One-click install
npx skills add https://github.com/lookatitude/guild --skill seo-keyword-research-lookatitude
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-keyword-research
Source: https://github.com/lookatitude/guild/tree/main/skills/specialists/seo-keyword-research
Command: npx skills add https://github.com/lookatitude/guild --skill seo-keyword-research-lookatitude

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Identifies target keywords with search intent, volume, KD, and SERP feature notes; clusters them into topics; and produces a content gap analysis against current pages. Pulled by the seo specialist. TRIGGER: "do keyword research for X", "find target keywords for the new category", "build a keyword cluster map for Y", "run a content gap analysis", "identify search opportunities for the /pricing topic", "what keywords should we target for the docs hub". DO NOT TRIGGER for: on-page optimization of a specific URL (use seo-on-page-optimization), crawl / CWV / indexation audit (use seo-technical-audit), internal linking graph (use seo-internal-linking), writing the actual content (copywriter-long-form or technical-writer group), paid-search keyword lists (marketing/sales paid media, not organic SEO). when_to_use: The parent seo specialist pulls this skill when the task requires discovering or scoping keywords before content or optimization work. Also fires on explicit user request. Core Features & Use Cases:

  • Produce a keyword list with intent labeled, clustered into topics, mapped to existing pages or content gaps. Every keyword you recommend should tie back to a business outcome — ranking alone isn't the point.
  • Start from the brief: audience, product, page types, existing assets. If the brief is vague, ask before generating.
  • For each candidate keyword: search volume, keyword difficulty (KD), intent (informational / navigational / commercial / transactional), SERP features (PAA, featured snippet, video, local pack), seasonality note.
  • Cite data source (Ahrefs, Semrush, GSC, Keyword Planner, etc.) — never invent volumes.
  • Cluster by intent + topic. A cluster is a group of keywords one page can reasonably rank for.
  • Map each cluster to an existing URL or mark as a content gap. Gaps get a proposed page type.
  • Flag "fit" — even a high-volume keyword is a bad bet if intent mismatches the product.

Quick Start

Provide a keyword research brief for the new category or docs hub.

Frequently Asked Questions about seo-keyword-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I cluster keywords by search intent for a new content category?▼

Keyword clustering by search intent groups related queries so one page can rank for the entire topic cluster. This process maps informational, navigational, commercial, and transactional keywords to existing URLs or identifies content gaps requiring new pages.

What is the best way to run a content gap analysis against existing pages?▼

Content gap analysis compares target keyword clusters against your current site URLs to find missing topics. It outputs a list of mapped gaps with proposed page types, ensuring every targeted keyword ties to a business outcome rather than just search volume.

How do I map search volume and keyword difficulty data to a topic cluster?▼

Mapping volume and KD data to a topic cluster requires explicit sources like Ahrefs, Semrush, or Google Search Console. Each candidate keyword receives metrics for difficulty, seasonal trends, and SERP features before being grouped into clusters for content planning.

Can I use keyword research for taxonomy development and new category launches?▼

Keyword research supports taxonomy development and new category launches by structuring target queries into logical topic clusters. It aligns search intent with product fit, ensuring navigational and transactional queries map directly to the correct landing or docs hub pages.

When should I not use organic keyword research for my SEO strategy?▼

Organic keyword research is not suitable for paid-search keyword list generation, on-page optimization of a single URL, technical crawl audits, or writing the actual content. It strictly handles discovering and scoping target keywords before optimization or creation begins.

Does keyword difficulty impact which SERP features I should target?▼

Keyword difficulty impacts target feasibility, while SERP features like People Also Ask, featured snippets, and local packs dictate content formatting. High-volume keywords are flagged as a poor fit if the search intent mismatches the product or proposed page type.

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